Robert Kotick, CEO of the IT Company Activision, described it as “one of the largest entertainment launches of any media of all time”.
The widely-anticipated video game Call of Duty: Modern Warfare 2 has been tipped to be the biggest selling video game in history with Play.com stating it was getting more than 15- pre-order per minute and Amazon stating pre-order sales were 50% higher than GTA4.
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